Today, the third Saturday of October is observed as Sweetest Day. It is a novel celebration observed primarily in the Great Lakes region in Canada, and parts of the Northeast United States. The main purpose of this observance is to make others happy by sharing some sweets with them.
History of Sweetest Day observance
Cleveland is the birthplace of Sweetest Day observance where it had its origin in 1922. Herbert Birch Kingston, who was working in a candy company wanted to bring happiness into the lives of orphans and other neglected people. He came up with an idea of distributing sweets to such people would make them happy. Many of his friends encouraged his philanthropic idea of making these forgotten and underprivileged people happy by distributing them sweets and some gifts.
http://www.associatedcontent.com/article/9036071/today_is_the_sweetest_day.html?cat=74
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